It all started under the cloud-ridden April sky of yet another belayed Swedish spring in 2008. A vision to spread happiness by turning an everyday essential into a colourful design piece. A rigid standard of ultimate quality, craftsmanship, and creativity. A philosophy brought to perfection by the Happy Socks collective of creators, most recently spotted in a 400-year-old shrieking red cottage among the cherry trees and berry bushes in a park located in the midst of Stockholm. In a traditional world of black, grey, and blue dress socks, fashion socks stand out from the crowd displaying a more creative look. Checked, striped, dotted, or any other design you can think of, these socks can be worn in accompaniment with dress shoes, sneakers, or even a tuxedo in formal wear. Fashion socks are also perfectly at home in casual wear, adding a piece of colourful flare to blue jeans and a T-shirt.