PREST started in early 2007 by musician turned designer and Los Angeles native Rye Whelan. Set out to create a mens contemporary brand that tells not one story. Every aspect of life is an inspiration for the next collection. No creative niche to fulfill, each season is its own. Created to bring back better fits, fabrics, and construction in Los Angeles. PREST seeks out to pave the ways for domestic construction with quality, without high prices; with a goal to find the people who are best at one’s craft and to create together.